INDY CITY BARBELL
Gym website for a strength community — memberships, personal training and classes with a 'Strength Starts Here' presence.
“A gym site sells an atmosphere. Real training photography, real numbers — 24/7 access, 120+ machines, 4.9 rating — and a day pass one tap away.”
Project
Project / INDY CITY BARBELL
Category / Client Work
Role / Design + Development for client
Date / 2024
About
Indy City Barbell offers elite strength equipment, personal training, powerlifting and group classes — and needed a site that captures the energy of the gym floor.
Solution
A dark, photography-led site: real training imagery, key stats (24/7 access, 4.9 rating, 120+ machines, 10K+ sq ft), class spotlights with coaches, and membership / day-pass CTAs everywhere a visitor decides.
Key Features
Full-viewport training photography puts the visitor on the gym floor before a single word is read.
24/7 access, 4.9 rating, 120+ machines, 10K+ sq ft — the stats bar answers every objection at a glance.
New classes surface with coach cards and schedules — 'Iron and Air, every Sunday' — keeping the site current.
Next.js site with optimized hero media, structured local-business SEO and membership funnel CTAs (memberships, personal training, day pass).
What I learned
building this
Authentic photography outperforms stock in fitness — members recognize their gym, and prospects feel the real atmosphere.
The day-pass CTA was the conversion unlock: a low-commitment first step beats pushing full memberships to cold visitors.